DFI Retail Group (the ‘Group’) is a leading pan-Asian retailer. At 31st December 2021, the Group and its associates and joint ventures operated over 10,200 outlets and employed some 230,000 people. The Group had total annual sales in 2021 exceeding US$27 billion.

The Group provides quality and value to Asian consumers by offering leading brands, a compelling retail experience and great service; all delivered through a strong store network supported by efficient supply chains.

The Group (including associates and joint ventures) operates under a number of well-known brands across food, health and beauty, home furnishings, restaurants and other retailing.

The Group’s parent company, Dairy Farm International Holdings Limited, is incorporated in Bermuda and has a primary listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group's businesses are managed from Hong Kong by Dairy Farm Management Services Limited through its regional offices.

DFI Retail Group is a member of the Jardine Matheson Group.

Head of Category

The Job

Strategic

• Develop and implement the merchandise, buying and pricing strategies for the designated category team, in line with the agreed company vision and mission.  To increase category penetration, trade up customers, develop competitive edges and to capitalize market opportunities
• Assist Director to contribute to the formation of Company strategy and develop relevant tactics
• To develop the differential strategy for the designated category via strategic category development, commercialization of the coming trends, strong collaboration with strategic partners and creative & commercial sales & promotion planning development. To enhance the brand recall of the designated Category
• Keep abreast of the retail environment by paying regular visits to stores, to competitors and also internationally and initiate appropriate decisions /actions to ensure competitive advantage is maintained.  Develop new product and service concepts for the designated category to lead the growth of the sectors

Sales and Profit

• Generate sales by ensuring that target customers are provided with products and services that they want
• Establish and maintain a margin and pricing policy which maximizes business profits whilst delivering a good value offer to the customer
• Negotiate the best terms with suppliers by creating and building strong mutually beneficial partnership relationships
• Build value creating partnership relationships with the vendor base
• Maximize other income generation from the vendor base

Stock

• Manage stock levels and mark downs to ensure that product availability is high yet ensure that cash flows and profits are maximized by controlling stock levels within set targets
• Establish and maintain effective SKU control and tail management

Customer Focus

• Work closely with Ops team, supply chain team and marketing team to roll-out and evaluate merchandising activities and category plans which are customer focused in offering interesting and innovative promotional activities and events to increase sales, profits and foot- traffic
• Continuously review the product category mix to ensure that customers ‘needs are fully satisfied at all times
• Lead the category management teams to develop appropriate CRM strategies to improve customers' loyalty and to maximize promotion returns

People

• Develop and train subordinates ensuring that they are customer and product focused
• Manage performance through the setting and reviewing of individuals’ performance
• Build an effective and open working relationship both within the Merchandise Department and with other Departments

The Person

• University Graduate in any related disciplines
• 12 years experience in F.M.C.G. with minimum 5 years at management level
• A strategic thinker and well planned
• Strong influencing and analytical skills
• Strong negotiation and communication skill
• Strong sourcing network and Entrepreneurship, customer centric, open to change
• Acute market sense

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website: https://www.DFIretailgroup.com

We are an equal opportunity employer. Personal data collected will be kept and handled confidentially by authorised personnel for recruitment purposes only. We will retain the applications of candidates not selected for a period of no more than 24 months. A copy of our Privacy Policy can be accessed by visiting our Company website.”